Hotel OTA Content Guides

    Focused, evidence-reviewed resources for hotel operators managing public listing details.

    Audit workflows

    How to audit a Google hotel listing

    Check name, address, amenities, highlights, and class on your Google listing against your approved record, allowing for Business Profile and connectivity-partner ownership.

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    Field guides

    Hotel photos across OTAs

    Keep the main image, room galleries, and amenity photos accurate and correctly scoped across Booking.com, Expedia, Agoda, Google, and Tripadvisor.

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    Distribution operations

    How OTA content updates propagate

    Map who owns each hop from source system to live OTA page, what actually syncs, how long it takes, and how to verify the public result.

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    Commercial planning

    How resorts can improve OTA conversion

    Understand what OTAs reward, show every room type and facility, get board basis and resort fees right, and keep it consistent so bookings convert and stick.

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    Reference

    The guides above cover what each field should say. Before you edit one, check who owns it: the hotel OTA extranet directory maps Booking.com, Expedia, Hotels.com, Trip.com, Agoda and Google to the partner portals that control their content, with each platform's own documentation cited. Star ratings are the exception that no portal really owns: hotel star ratings across OTAs records who assigns the number on each channel, why two listings legitimately disagree, and how a correction is evidenced. Child policies are the other field no single setting describes: hotel child policies across OTAs compares the age bands, free-stay rules, occupancy arithmetic and extra-bed handling on each channel, and gives you a repeatable family search test. Accessibility is the field with the least shared structure of all: hotel accessibility across OTAs crosswalks the seven facts a disabled guest has to establish against the fields each channel actually publishes, and sets out the standard a listing description is held to.

    Deciding how to run the audit itself? OTA content audit software compared covers what automated tools, channel managers and manual checks can each actually verify, and the consistency study programme sets out the method, the mismatch definition and the limits every published rate is held to. The measured rates themselves sit on the city studies — the London hotel listing consistency study reports how often 35 four- and five-star London hotels disagreed with themselves, by field and by channel.

    Once you know which field is wrong, each portal has its own page covering where that field lives, how long a change takes to appear and why one sometimes does not: Booking.com, Expedia Partner Central, Agoda, Trip.com, Hotels.com, Google hotel results and Airbnb.

    Working on the commercial side instead? The hotel cost calculators put your own numbers through the OTA commission calculator, direct vs OTA net revenue and conversion scenario models, with every assumption stated rather than presented as a measured result.

    Check your own listings

    Run a session-only check across supported OTA listings to see where breakfast, parking, pet, and arrival details disagree.

    Run a free match check